Newsworld kicks off digital printing of Mail in U.S.

By Tara McMeekin
Editor

Newsworld Corp. Ltd. last month kicked off digital production of London's Daily Mail at a New Jersey print site for distribution to readers in New York.
Newsworld produces 500 Daily Mail copies six days a week on a Screen Truepress Jet520 digital press outfitted with a Hunkeler finishing system. The papers are printed at AlphaGraphics in New Jersey before they are distributed in New York, said David Renouf, Newsworld's chief executive.
"We started production on Sunday night of the Daily Mail — successful production and produced the papers for Monday's edition," Renouf told Newspapers & Technology.
The papers were delivered by newspaper distributor Speedimpex to newsstands throughout Manhattan for single-copy sales.

Photo: Newsworld

Newsworld's David Renouf shows off the inaugural edition of the Daily Mail produced at AlphaGraphics in New Jersey for New York distribution.
Last year, Associated Newspapers Ltd., which publishes the Daily Mail, signed a four-year deal with Newsworld to produce the British paper in the United States for distribution in New York.
For now, Newsworld is printing the Daily Mail six days a week but will begin producing the Mail on Sunday later this year, Renouf said.

Dubai printer ramps up
Meantime, Newsworld partnered with Atlas Media in Dubai for the digital production of U.K., European and U.S. newspaper titles in the Gulf region.
The deal includes a $2.6 million investment in a new Screen Truepress Jet520 digital press, which could be commissioned as early as May, according to Amit Radia, chief executive officer of Atlas Media.
"There has always been a demand for international titles in the UAE, but the drawback was the lead time from import to newsstand delivery, which was always 10-12 hours too late," he said. "We will overcome that with this model."
The partnership will launch with approximately six undisclosed titles, with the printer producing anywhere from 500 to 2,000 copies of each.
Atlas has traditionally been a web offset printer of magazines, but recently developed a digital media division, which Radia said will focus on new media and technology.
"Newsworld has an excellent business model and the titles they work with are some of the most popular ones," he said.
Radia believes this model can be a successful one for newspapers as long as they make it valuable.
"It is a very niche industry and one has to develop the market with value-add in terms of distribution and service (which) deviates completely from the traditional print model," he said.
Radia said he's confident in the capability of the Screen and Hunkeler equipment to deliver the quality readers and advertisers demand.
"The quality is on par if not better than that of a normal newsprint paper on an offset web."

MediaNews unit sets plans for tailored news

By Tara McMeekin
Editor

MediaNews Group's Targeted Products Division said it hopes to begin testing its "individuated newspaper" concept this summer in an undisclosed market.
The project, dubbed I-News, will deliver targeted and customized newspaper content to subscribers via their home desktop computers, said Peter Vandevanter, MNG's vice president of targeted products.
I-News is the latest step in MNG's initiative to deliver new-form, niche products to newspaper readers (see Newspapers & Technology, September 2008).
"We're trying to create a new experience for our subscribers," Vandevanter told Newspapers & Technology. "It will be news people choose, delivered on a home printer in conjunction with their subscription to the paper."
Once MNG settles on a test market, I-News will be offered to interested readers who will receive their targeted content three or four days a week.
"Some newspapers make money on the big insert days and lose money on other days and that's why publishers like Detroit have said they will no longer print on those days," Vandevanter said. "Our idea is that we don't want to lose these subscribers, but instead we want to better serve them."
Detroit Media Partnership in December announced it would cut home delivery of the Detroit Free Press and Detroit News to only a few days a week and devote the bulk of its editorial resources to online distribution.
DMP, which is making the shift March 30, is the first major metro to make such a move. Vandevanter said Detroit is a model he'll be "watching like a hawk."
"We are trying to take the best of both worlds — give people the paper when it's valuable with inserts, etc., and then give them a product they want on other days," he said.
MNG is also looking at ways to allocate I-News so that it will count as paid circulation in its participating papers' Audit Bureau of Circulations numbers.
"We want to be able to grow circulation — something newspapers haven't done in decades," Vandevanter said.

Growing circulation
The home printer technology, currently being developed by a printing vendor that does not wish to be named, will not be tethered to a computer, Vandevanter said. Instead, users will plug in their devices into a conventional phone line in order to enable the printers to output the requested information.
The printing manufacturer participating in the test and the publisher may subsidize the price of ink and paper — up to five sheets per day — to offset users' costs.
Vandevanter said MNG is still hashing out other I-News details, including the pricing model and how many days out readers will be able to select the news they wish to receive. MNG is also evaluating how to pair targeted advertising with users' content.
Meantime, MNG is continuing its research on the role high-speed digital printers might play in the future of personalized newspapers. To that end, it's working with Océ to develop suitable workflow options to drive I-News and other potential products.
MediaNews' Targeted Products Group is one of a number of companies mulling the future of customized newspapers. The Washington Times and German software developer Syntops are also developing their own initiatives (see Newspapers & Technology, February 2009).